6 Athens Olympic Games so far, history has been flowing the modern Olympic Games 116 years. This is a hundred years, the interpretation of the Olympic arena countless wonderful, on the associated marketing arena, has also been put on a lot of little-known story.
adidas: cottage open Olympic marketing precedent
Olympic marketing to create a precedent, and is today the famous Adidas.
Adidas founder Adolf & middo cheap jordans online t; Dassler was a shoemaker, is also a bit obsessed amateur track and field athletes. After the First World War, Adolf through resale of surplus German army received some funds committed to investing in the sports industry.
1920 years Adolf mother's laundry in the development of the first pair of training shoes. Then, he and his brother Rudolf Dassler opened a shoe factory, which is a family workshop, also Adidas pre Retro jordans for sale decessor. At the beginning of operation of the shoe, they even do not have a leather sewing machine, all have to rely on hand-sewn shoes. Prior to 1925, Adolf's men, along with their families a total of 12 workers, who make 50 pairs of shoes a day.
Since Adolf respected technology and quality, with proper marketing, sports shoes market will soon open in the local quite famous. Adolf was not satisfied with this, his cheap jordans for sale mens ambition is to make the Adidas brand to become a world-class sports, we have been looking for opportunities to break through.
Just Adolf frustrated when the opportunity finally came. In 1928, the ninth Olympic Games in Amsterdam. Adolf took hand-sewn shoes here, the purpose of his trip is hope athletes to wear his shoes in the Olympics, so that the whole world knows Adidas. After the hard work pays off, a month of l cheap jordan shoes for men obbying display, Adolf finally let his sneakers become this session of the Olympic Games with a shoe, its wearer Linna & middot; ????? Yong's first in Olympic history, women's 800 meters project He won the gold medal and set a world record. Adidas thus initially opened up the situation, began exporting products, and frequently appears in the contest medalists and new record holder feet.
8 years later, in 1936 the 10 cheap foamposites th Olympic Games held in Berlin, Germany. American sprinter Jesse & middot; Owens at Adolf glib tongue lobbying, wearing Adidas spikes involved in the game, winning four gold medals, shocked the world. At that time, Nazi Germany is very unpopular in the world, Jesse & middot; Owens wearing Adidas running shoes of the winning photo quickly swept the world, which makes Hitler extremely annoyed, but also allow Adidas famous world tour began in earnest. (Chinese shoes Network - the most authoritative and most professional Footwear News)d37ab2d6bf65f9c93dd00ca33a0edf30.jpg (148.66 KB, download number: 0)
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